Like it or not, vastly gone are the days of relying solely on brick-and-mortar shopfronts to build your brand. In 2023, all successful business owners need to incorporate social media marketing into their sales strategy.
It’s one thing to launch a beautifully presented website or get some user interaction on your company Facebook page, but another to effectively harness the immense power of social media. To determine whether you’re getting the most out of your content, you must monitor your advertising performance using analytics.
Here is a list of four website data and statistics search engines you can use to track your company’s performance online.
Creating a Crunchbase profile for your company is a great way to build brand credibility while keeping an eye on your competitors. Billing itself as a business directory and sales prospecting tool, the platform aims to take the guesswork out of identifying stakeholders that fit your ICP (ideal customer profile). Using the robust Crunchbase search engine, you can also monitor your competitors’ market value, gauge investor interest, and even get a sneak peek of your rivals’ sales strategies.
If you want to measure key performance metrics for your campaigns, Google Analytics is the perfect tool for beginners. With both free and paid options, Google Analytics can help you identify everything from the amount of visitors your website is getting to where your traffic is coming from. By analyzing this data, you can determine which of your campaigns are resonating with potential customers.
Perhaps the most powerful aspect of Google Analytics is its ability to identify how many visitors are converted into buyers. This information will help you determine where you are losing your customer in the buyer’s journey.
If users are clicking through to your online store, then exiting in under a minute, you may need to review your prices or make your navigation clearer. If potential buyers are shopping then abandoning their carts, however, it may be that shipping is too costly or not available in enough regions. This data can give you enormously valuable insights into customer pain points.
Paid tool SemRush is a highly versatile and well-developed tool for business owners to improve their online visibility, identify opportunities for growth and analyze their competitors.
For businesses still getting the hang of effective SEO, we recommend using SemRush’s site audit feature. This tool will give you a comprehensive breakdown of writing and technical issues that may be harming your Google Search ranking. To bolster your online presence, SemRush can also help you identify poor backlinks that may be harming your domain authority.
Clicky is an affordable analytics tool that helps you track your visitors’ browsing behavior and monitor your SEO performance. Unlike its closest competitor, Google Analytics, Clicky can perform analysis in real time. Known for its user-friendly interface, this tool is especially popular with small to medium businesses looking to enhance their customer engagement.
Not only can Clicky give you insights into bounces, conversion rates and visitor locations, it also offers a heatmap feature. This powerful tool lets you determine exactly where your visitors are clicking, scrolling and interacting with elements of your website.
You can use these insights to determine which areas of your site need improvement. For example, if visitors are constantly mashing the scroll button, you may need to reassess how much text you’re including per page.
Part of running a successful business is keeping up with your competitors. Using the website statistics search engines above, you can ensure that your company is performing well in the digital space.